Wal-Mart, Target and Kmart Essay Example | Topics and Well Written Essays - 500 words

Wal-Mart, manoeuvre and Kmart - Essay ExampleKmart has a long history late it is trying to emerge from bankruptcy reorganization. Kmart is slowly losing its customers to Wal-Mart.Before being bankrupted Kmart was the second best retailer by and by Wal-Mart. Both companies used different strategies to outsmart each other. They tried different strategies to woo the customers. After advance out from bankruptcy Kmart found that it has lost most of the customers to Wal-Mart and other retailers like Target. Its total net pay also declined considerably. Target took this opportunity to its full advantage and started aggressive campaigning. Though the think tank of Target knew that most of Kmarts customers would go to Wal-Mart rather than coming to Targets stores, they started slashing the prices of the products and announced heavy discounts on them. They used ripe ideas to woo the customers.To maintain its top position Wal-Mart used to slash the rates so that when customers come to ge t the items would buy other products also. These items were termed as loss leaders. Most of the middle class families are Wal-Marts customers. Target aimed at upper middle class. Because of this stiff competition between Wal-Mart, Kmart, Target, Costco, etc., customer has wide range of choices to choose. Customer plunder buy products at discount rates.